| In September 2002, on the eve of our Figure of Eight Tour we were interviewed for an Associated Press piece on NFLE. | |
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By
STEPHEN WADE Not
quite. These two are crazy Scotsmen.
"It's
not very sane, and it gets very hard to explain in the cold light of Football
hasn't caught on everywhere in Europe, where soccer is king _ and not
the way it was hoped when the U.S. import boomed in Britain and on the
continent in the late 1980s and early 1990s. But it has spawned some
hardcore fans and pockets of strength such as Frankfurt and Duesseldorf
in Germany _ by far the two strongest franchises of NFL Europe, the
NFL's six-team developmental The
NFL has spent more than $100 million trying to get a football foothold
in Europe. After 10 seasons, there are small signs of success but no
groundswell of popularity to rival soccer monoliths such as Real Madrid,
FC Barcelona, Juventus, Manchester United or Bayern Munich. NFL
Europe is a money loser, with the NFL pumping several million dollars
yearly into each team. But it's a part of NFL International, which does
make money, Connelly said. "We are certainly nowhere near the point
where we actually can recover all of our expenditures simply through
ticket sales, sponsors and other revenues," he said.
Of the six NFL Europe franchises, the Frankfurt Galaxy and Duesseldorf Rhein Fire each averaged 35,000 in attendance last season. An NFL Europe- record 58,000 fans attended one of their showdowns last season. Part of the German success comes from the U.S. military presence in the country, and relatively weak soccer clubs in both cities. In Germany, NFL Europe has also managed to convert American-style tailgating into what Germans call a pre-game "Power Party with food, drinking, dancing and all the other stuff that goes with it," Connelly said. "It's become a really big night out and it's been tough to replicate that in other places," he said. Unlike European soccer, where rivalries are bitter and alcohol-fueled fights are common, NFL Europe has been successful in selling itself as family entertainment. "There is none of the aggression of soccer," Carey said. "You can sit together and feel no fan segregation like in soccer. We are building something new that has no history." Bedwell, who works as an accountant in London, said the Germany pre-game parties "are as good if not better than the States." "The German beer helps you get geared up," he said. "With their food and beer stands, the country seems geared up for festivals." Carey
played football at Leeds University and Bedwell at Scotland's Stirling
University. Dozens of British universities play in a league known as
the BCAFL - British College American Football League. Carey is a Rams fans and Bedwell is loyal to the 49ers, but NFL Europe's Scottish Claymores are their first love. They have seen the team's last 50 home and away games and have struck up friendships with several players who have made it in the NFL. Rams receiver Yo Murphy was the MVP of the 1996 World Bowl when he played with the Claymores. After the Rams played the Saints last season in New Orleans, Murphy recognized the two Cheddarheads and handed them his gloves.
"A lot of the Americans enjoy their stay in Europe, where they have closer access to the fans," Carey said. "Those guys are holed up in Europe, often for three months in places where they don't want to be, so many appreciate the friendship of the fans. "For
the friendship we showed, we continue to get something in return." |
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